A new brand identity system added a tool to increase awareness, effective and consistent messages/visual elements across the nation. It was important to put a strong, recognizable face on the work. OMH & NPA’s identity systems based on symbolizing positive energy and strong partnership of minority people to end health disparities.
In addition, implemented communication plan and outreaching program that includes the development, testing, and implementation of products, messages, and tools to put forward the goal and objectives of the NPA initiative.