The two key components to help the children of Haiti affected by the tragic earthquake of 2010 were increasing awareness and fundraising. The challenge was to communicate the dire situation of Haitian children are facing and the overall image of the organization feel professional and stand out from other “help Haiti” funds.
Given all these challenges, analyzed their needs with recommended plan for their brand strategy and visual collaterals that would be the most effective use of their resources – naming, logo development, stationery, an interactive website with donation capabilities, a report for key stakeholders, a standard fund-raiser manual for volunteers, and a photo book to publicize photos that had been taken on trips to Haiti.
- Application
- Brand Identity & Strategy
- Digital Marketing
- Website